(UN)DRESSING THE CITY
the reconstruction of the fashion show
June 2023 - London, Hackney
Undressing The City is a worldbuilding project looking at the fashion industry & its role in waste & overconsumption through the fashion show.
The scheme proposes an alternative fashion production model, architecture & show in Hackney London, taking over a bus depot. The scheme takes over Hackney Bus Depot in London to create a co-owned space for creatives to construct fashion, spatial interventions & stage fashion shows publicly.
The depot becomes a transitional space between the made & the exhibited, allowing the people to witness both the production of clothing & the fashion show. The yard space of the Depot allows for city infrastructure props to frame the fashion show, guiding it back into the city allowing autonomy to both designers & the public.
Throughout history, the fashion show has been used as an apparatus of aura production , setting a particular aesthetic behaviour and imposing an industry standard.This has influenced young designers who are confronted with a hierarchical structure of the fashion industry and stand at the bottom of a hierarchy reinforced seasonally through the fashion show. Currently, clothing is an aesthetic statement, a border between the user and the world that creates an unrealistic personality and aura. The fashion show becomes a pinnacle of organising life on a social, economical and environmental level.
The project is a way out and around the current fashion industry, in a model where both users & designers can regain their autononmy by discovering the collective, the production space & the city scale.
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